Mumzworld.com SEO Issues, Traffic and Optimization Tips

Mumzworld.com

September 6, 2021 11:29:28 PM

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Search Engine Optimization

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	163	3	0	0	0

<H1> </H1>
<H2> Backpacks & School Bags </H2>
<H2> Lunchboxes & Lunchtime </H2>
<H2> Water Bottles </H2>
<H2> Stationery </H2>
<H2> Labels & Personalized </H2>
<H2> Study Aid & Books </H2>
<H2> Bundles & Offers </H2>
<H2> Study Room </H2>
<H2> Tech & Gadgets </H2>
<H2> Snacks </H2>
<H2> Optical </H2>
<H2> Shop by Age </H2>
<H2> School Essentials </H2>
<H2> Sale </H2>
<H2> Popular Brands </H2>
<H2> Diapers </H2>
<H2> Diaper Bins & Refills </H2>
<H2> Creams & Powders </H2>
<H2> Potty Training </H2>
<H2> Wipes </H2>
<H2> Popular Brands </H2>
<H2> Strollers & Prams </H2>
<H2> Car Seats & Boosters </H2>
<H2> Infant Activity </H2>
<H2> Travel Beds & Carrycots </H2>
<H2> Carriers & Slings </H2>
<H2> Baby Monitors </H2>
<H2> Travel Accessories </H2>
<H2> Bags </H2>
<H2> Bundles </H2>
<H2> Popular Brands </H2>
<H2> High Chairs & Boosters </H2>
<H2> Baby Food & Formula </H2>
<H2> Bottle Feeding </H2>
<H2> Breast Feeding </H2>
<H2> Water Bottles & Cups </H2>
<H2> Mealtime Essentials </H2>
<H2> Bibs & Burp Cloths </H2>
<H2> Pacifiers & Teethers </H2>
<H2> Cakes & Party Food </H2>
<H2> Popular Brands </H2>
<H2> Action Toys & Hero Play </H2>
<H2> Arts & Crafts </H2>
<H2> Novelties & Collectables </H2>
<H2> Dolls & Accessories </H2>
<H2> Plush & Soft Toys </H2>
<H2> Construction Toys </H2>
<H2> Baby & Preschool </H2>
<H2> Educational </H2>
<H2> Role Play & Dress Up </H2>
<H2> Board & Card Games </H2>
<H2> Puzzles </H2>
<H2> Top Wooden Toys </H2>
<H2> Outdoor </H2>
<H2> Vehicles </H2>
<H2> Electronics </H2>
<H2> Indoor Play & Activity </H2>
<H2> Popular Brands </H2>
<H2> Bikes & Ride-Ons </H2>
<H2> Sporting Goods </H2>
<H2> Outdoor Play </H2>
<H2> Camping </H2>
<H2> Garden Tables & Chairs </H2>
<H2> Beach & Water </H2>
<H2> Popular Brands </H2>
<H2> Bath Tubs & Accessories </H2>
<H2> Towels & Flannels </H2>
<H2> Changing Tables & Mats </H2>
<H2> Hair, Body, Skin </H2>
<H2> Oral Care </H2>
<H2> Potty Training </H2>
<H2> Popular Brands </H2>
<H2> Baby Monitors </H2>
<H2> Child Safety Essentials </H2>
<H2> Medicine & First Aid </H2>
<H2> Baby Hygiene </H2>
<H2> Gates </H2>
<H2> Humidifiers & Air Purifiers </H2>
<H2> Bath Safety </H2>
<H2> Sun Care </H2>
<H2> Sleep Safety </H2>
<H2> Detergents & Softeners </H2>
<H2> Face Masks </H2>
<H2> Security Cameras </H2>
<H2> Popular Brands </H2>
<H2> Baby Clothes (0-2) </H2>
<H2> Baby Accessories </H2>
<H2> Girls Clothes (3-12) </H2>
<H2> Boys Clothes (3-12) </H2>
<H2> Shoes </H2>
<H2> Swimwear </H2>
<H2> Personalized </H2>
<H2> Party Wear </H2>
<H2> Popular Brands </H2>
<H2> Baby Furniture </H2>
<H2> Kids Furniture </H2>
<H2> Bed Sheet & Linen </H2>
<H2> Decor & Accessories </H2>
<H2> Popular Brands </H2>
<H2> Maternity Clothing </H2>
<H2> Shapewear </H2>
<H2> Maternity Belts </H2>
<H2> Maternity Pillows </H2>
<H2> Skin Care </H2>
<H2> Nursing </H2>
<H2> Bags </H2>
<H2> Make Up </H2>
<H2> Hair Care </H2>
<H2> Personal Care </H2>
<H2> Healthcare & Nutrition </H2>
<H2> Fitness </H2>
<H2> Services </H2>
<H2> Popular Brands </H2>
<H2> Appliances </H2>
<H2> Storage & Organization </H2>
<H2> Kitchen </H2>
<H2> Decoration & Accessories </H2>
<H2> Household Supplies </H2>
<H2> Trash Cans & Recycle Bins </H2>
<H2> Nanny Uniforms </H2>
<H2> Pets </H2>
<H2> Popular Brands </H2>
<H2> English Books </H2>
<H2> Arabic Books </H2>
<H2> French Books </H2>
<H2> School & Study Books </H2>
<H2> Books for Mumz </H2>
<H2> CD's & Audio </H2>
<H2> E-Readers & Reading Accessories </H2>
<H2> Popular Brands </H2>
<H2> Beverages </H2>
<H2> Cooking </H2>
<H2> Baby Food & Cereals </H2>
<H2> Baby Formula </H2>
<H2> Baby Snacks & Drinks </H2>
<H2> Baking </H2>
<H2> Breakfast </H2>
<H2> Organic Food </H2>
<H2> Ready Cakes </H2>
<H2> Snacks </H2>
<H2> Popular Brands </H2>
<H2> New Mumz Essentials </H2>
<H2> Top 20 Picks </H2>
<H2> Better Planet </H2>
<H2> Snacks & Drinks </H2>
<H2> New Arrivals </H2>
<H2> The Gift Store </H2>
<H2> Party </H2>
<H2> Trending Now </H2>
<H2> Organic </H2>
<H2> Exclusive To Mumzworld </H2>
<H2> Personalised Favorites </H2>
<H2> Travel Favourites </H2>
<H2> Filter By: </H2>
<H2> Shopping Categories </H2>
<H2> Get to Know Us </H2>
<H2> Community </H2>
<H2> Let us Help You </H2>
<H2> More ways to shop </H2>
<H2> Get to know us </H2>
<H2> Contact us </H2>
<H2> Flexible Payment Options </H2>
<H2> Wall of Fame </H2>
<H3> Brands </H3>
<H3> Top Results </H3>
<H3> Featured Offers </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Mumzworld - #1 Mother, Child & Baby Shop in the UAE

mumzworld.com/

Shop online Baby Products, best Stroller, Travel Gear, Feeding, Clothes, Toys, Car Seat, Carrier & Cot on Mumzworld, Free Delivery To Dubai, Abu Dhabi & UAE

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 39 images on this web page

37 ALT attributes are empty or missing.

https://static2.mumzworld.com/media/wysiwyg/school-lp/2-DESKTOP-SCHOOL-EN-min.gif
https://static2.mumzworld.com/media/wysiwyg/homepage-2021/240821-b2s-YALLA-EN-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-LUNCHBOXES-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-Water-Bottles-UAE-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-School-Bags-UAE-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-Labels-UAE-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-Safety-Essentials-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-StudyAid_Books-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-Study-Rooms-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-Arts_Crafts-UAE-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-Educational-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage-2021/240821-Home-Stationery-EN-UAE.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-value-bundles-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/Desktop-BTS-Best-Offers-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/school-lp/DESKTOP-RexLondon-EN-27082021.jpg
https://static2.mumzworld.com/media/wysiwyg/school-lp/DESKTOP-MineStamp-EN-27082021.jpg
https://static2.mumzworld.com/media/wysiwyg/school-lp/030921-DESKTOP-MunchBento-EN-02092021.jpg
https://static2.mumzworld.com/media/wysiwyg/school-lp/030921-Ooly-DESKTOP-1-EN-02092021.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage-2021/030921-DESKTOP-OFFER-EN-KIDKRAFT.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage-2021/030921-DESKTOP-OFFER-EN-LEGO.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage-2021/030921-DESKTOP-OFFER-EN-infantino.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage-2021/030921-DESKTOP-OFFER-EN-Brightstart.jpg
https://static2.mumzworld.com/media/wysiwyg/Search-Result-Banner.jpg
https://static1.mumzworld.com/skin/frontend/mumz/web_new/images/login_register_logo.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/payment_290721.png
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-1-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-2-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-4-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-5-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-6-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-7-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-8-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-9-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-10-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-11-EN.jpg
https://static2.mumzworld.com/media/wysiwyg/homepage2021/30-AWARDS-12-EN.jpg
//googleads.g.doubleclick.net/pagead/viewthroughconversion/1001789843/?value=0&guid=ON&script=0

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

baby24
brands15
popular14
bath10
activity9
books8
water7
travel7
price7
clothes7
play6
products6
hair6
food6
care6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
baby	24
brands	15
popular	14
bath	10
activity	9
books	8
water	7
travel	7
price	7
clothes	7
play	6
products	6
hair	6
food	6
care	6

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 4.03%

Text content size	11168 bytes
Total HTML size	277167 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 246 KB to 40 KB (83.9 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 107.154.138.98 does not redirect to mumzworld.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Oh no, XML Sitemap file not found!
http://mumzworld.com/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://mumzworld.com/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Oh no, iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 10 Years, 131 Days

Created Date: 29th-Apr-2011

Updated Date: 18th-Apr-2020

Expiry Date: 29th-Apr-2022

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: MUMZWORLD.COM
Registry Domain ID: 1653461029_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2020-04-18T05:55:33Z
Creation Date: 2011-04-28T23:13:58Z
Registrar Registration Expiration Date: 2022-04-28T23:13:58Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: Registration Private
Registrant Organization: Domains By Proxy, LLC
Registrant Street: DomainsByProxy.com
Registrant Street: 14455 N. Hayden Road
Registrant City: Scottsdale
Registrant State/Province: Arizona
Registrant Postal Code: 85260
Registrant Country: US
Registrant Phone: +1.4806242599
Registrant Phone Ext:
Registrant Fax: +1.4806242598
Registrant Fax Ext:
Registrant Email: MUMZWORLD.COM@domainsbyproxy.com
Registry Tech ID: Not Available From Registry
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
Tech Street: 14455 N. Hayden Road
Tech City: Scottsdale
Tech State/Province: Arizona
Tech Postal Code: 85260
Tech Country: US
Tech Phone: +1.4806242599
Tech Phone Ext:
Tech Fax: +1.4806242598
Tech Fax Ext:
Tech Email: MUMZWORLD.COM@domainsbyproxy.com
Registry Admin ID: Not Available From Registry
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
Admin Street: 14455 N. Hayden Road
Admin City: Scottsdale
Admin State/Province: Arizona
Admin Postal Code: 85260
Admin Country: US
Admin Phone: +1.4806242599
Admin Phone Ext:
Admin Fax: +1.4806242598
Admin Fax Ext:
Admin Email: MUMZWORLD.COM@domainsbyproxy.com
Name Server: NS-1849.AWSDNS-39.CO.UK
Name Server: NS-533.AWSDNS-02.NET
Name Server: NS-214.AWSDNS-26.COM
Name Server: NS-1179.AWSDNS-19.ORG
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-09-06T17:43:07Z <<<
For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en
TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

209 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://mumzworld.com
Length: 9 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

246 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.91 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

14 / 100

Page Speed

Mumzworld.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
mumzworld.net	Already Registered
mumzworld.org	Already Registered
mumzworld.biz	Available
mumzworld.io	Already Registered
mumzworld.info	Already Registered

Typo Availability

Domains (TLD)	Status
numzworld.com	Available
humzworld.com	Available
jumzworld.com	Available
kumzworld.com	Available
lumzworld.com	Available

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

2 / 100

Page Speed

Mumzworld.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
13.200.72.1	United States	Incapsula

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Too bad, your website has too many CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$78,540 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

28,190th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Mumzworld.com

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

14 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

2 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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